At abrdn, enabling our clients to be better investors drives everything we do.

Through the expertise, insight and innovation of our team, we aim to help advisers and their clients create more ways for money to make an impact. We set our sights on giving them more confidence to achieve their goals and more clarity about what they need next. And we focus on delivering outcomes that are more than just financial
– by investing responsibly to build a better world.

In the UK, we support around 2,600 adviser businesses to serve 426,000 of their clients with our Wrap and Elevate solutions. Our aims for our partnership with advisers are to help them do business their way, make things easier and put our strength to work for them.