2021 Adviser Categories
The adviser categories are now closed for entry.
ADVICE FIRM OF THE YEAR
Sponsored by Schroder Investment Solutions
Firms should have been in existence for at least 12 months, must be an IFA or other professional adviser and be able to demonstrate a good track record as a business and providing advice to clients. There is no size restriction and firms may offer restricted advice. Entries must be made by the firm itself.
BEST ESG ADVICE FIRM
This award recognises a financial advice firm that has gone above and beyond in its efforts to meet its clients’ ethical, social and governance investment needs. The firm should show a true understanding of the ESG landscape, as well as how their advice in the area reflects their clients’ individual goals and motivations, from gathering the right information at fact find stage and manager due diligence, to portfolio construction, reporting and ongoing review.
BEST FINANCIAL EDUCATION INITIATIVE
This category seeks to reward an adviser or advice firm that has gone above and beyond in their efforts to educate and inform members of the public about the importance of financial planning and managing their money. The entry should refer to a specific initiative that either started or continued running in the past 12 months.
BEST INVESTMENT ADVICE FIRM
Firms should have been in existence for at least 12 months and be able to demonstrate a good track record as a business and in advising clients on their investment needs. This could be, for example - but does not necessarily have to include - the use of discretionary mandates, model portfolios or centralised investment propositions by the advice firm. Entries must be made by the firm itself.
BEST MORTGAGE ADVICE FIRM
Firms should have been in existence for at least 12 months and be able to demonstrate a good track record as a business and in advising clients on their mortgage needs either as a mortgage specialist or IFA. Entries must be made by the firm itself.
Firms should have been in existence for at least 12 months and be able to demonstrate a good track record in operating as a network for IFAs and/or restricted advisers.
This category aims to reward excellence in the field of paraplanning, either from an individual or a firm. Paraplanners or firms should have been performing the role for at least 12 months and be able to demonstrate the technical and research skills needed to deliver a top-quality service to the client. Individuals can enter themselves or be entered by a colleague.
BEST PROTECTION ADVICE FIRM
Sponsored by HSBC Life
Firms should have been in existence for at least 12 months and be able to demonstrate a good track record as a business and in providing protection advice to clients. Entries must be made by the firm itself.
BEST RETIREMENT ADVICE FIRM
Firms should have been in existence for at least 12 months and be able to demonstrate excellence in the decumulation-phase advice proposition they offer their clients in retirement. Entries must be made by the firm itself.
CHARITY CHAMPION OF THE YEAR
*NEW FOR 2021*
This category seeks to reward an advice firm that has gone above and beyond in their efforts to help others over the past 12 months. There is no restriction on the size of type of firm; the judges will just be looking for a genuine commitment to charity endeavour.
DIVERSITY CHAMPION OF THE YEAR
This award intends to recognise a firm or an individual that has gone above and beyond in their efforts to improve diversity across the financial planning and/or investment professions. This could be through either internal projects they have run, or outward-facing initiatives that show a true commitment to putting diversity higher up the agenda and improving outcomes for underrepresented groups.
FINANCIAL WELLBEING CHAMPION OF THE YEAR
*NEW FOR 2021*
Sponsored by Aegon
This award recognises an individual who excelled this year in promoting the value of financial wellbeing to consumers. This individual should be a true champion of why planning, not products, matter in clients’ lives, banging the drum for how coaching and other techniques can revolutionise our relationship with money.
NEXT GENERATION ADVICE FIRM OF THE YEAR
There is no size restriction on this category, which aims to reward advice firms demonstrating a genuinely innovative approach to financial planning, as well as staff development, training, and commitment to professionalism and improving the wider advice profession. Firms should demonstrate how they have successfully incorporated technology to improve the quality of advice they give and to increase business efficiency. This award is open both to face-to-face advice firms incorporating technology, but also full digital or 'robo-advice' solutions - though they must provide fully regulated financial advice as part of the business.
RISING ADVISER STAR OF THE YEAR
This award intends to recognise a financial planner making waves in their firm, coming up through the ranks with a dedication to professional development and becoming a truly top-quality adviser. While many candidates will be younger than the average adviser, there is no age restriction on this award, which is also open to new joiners to the industry from other careers, or who have just made the move to adviser status, but are making a big impact in the profession. Entries can be made on behalf of the rising star by their firm or by the applicant themselves.
SMALL ADVICE FIRM OF THE YEAR (FEWER THAN 5 ARS)
Sponsored by Capital and Trust
Firms should have been in existence for at least 12 months and be able to demonstrate a good track record in providing overall advice to clients as well as a good business record. The firm should have a maximum of five advisers. Entries must be made by the firm itself.
2021 Provider Categories
The entry process for the provider categories has been updated for 2021, to ensure the process is as fair and inclusive as possible. Firms/individuals will now be invited to submit entries, which will then be reviewed by a judging panel of industry experts to create the shortlist. The judging panel will then meet to discuss the shortlisted entries and decide the winners.
The provider categories are now closed for entry.
ADVISER TECHNOLOGY PROVIDER OF THE YEAR
*NEW FOR 2021*
This category aims to recognise an outstanding technology provider for advice firms. The technology can relate to any area of the financial planning process, as long as the provider can illustrate an exemplary level of service for advisers that helps them give their clients great outcomes.
BEST DISCRETIONARY FUND MANAGER
This category aims to reward excellence as a discretionary fund manager. There is no size requirement, though firms should have been running funds on a discretionary basis for at least 12 months. Entries must be made by the firm itself and forms should be completed by someone of at least principal/director level.
Money Marketing is looking to recognise the top platform for advisers with this award. The award is agnostic on the business and charging structure of the firm (i.e whether it is part of a vertically integrated firm or charges on a fixed or percentage basis), but looks to focus on the platform services offered, from trading functionality to tools that help advisers service clients better.
BEST PROTECTION PROVIDER
This category aims to reward a protection provider that has demonstrated a clear commitment to exceptional production development and service standards. The award is not dependent on the size of the firm, or the breadth of the provider’s offering, but the winner must show their dedication and specialism when it comes to meeting the protection needs of intermediaries and their clients.
BEST RETIREMENT PROVIDER
The Best retirement provider award recognises a provider that has excelled in its offering to advisers and their clients. The award is agnostic on the key products the firm offers (i.e whether they are pension-wrapped), the structure of the firm (i.e whether it also gives advice and/or platform services), and the firm’s size, but looks specifically as to the nature of the offering for clients in retirement, from service and price to functionality and value, to see who stands out from the rest.
BEST SIPP PROVIDER
This category aims to reward a Sipp provider that has had an exceptional year. There is no size restriction on entries, though firms should have a track record of operating Sipps of at least 12 months. Entries must be made by the firm itself and forms should be completed by someone of at least principal/director level.
PROVIDER OF THE YEAR
The prestigious Provider of the Year title rewards the best of the best, as selected by our adviser readers and expert values. Whether it is a fund, pension, platform or support service provider, the award recognises the firm that has given outstanding levels of service to advisers and their clients, and has made exceptional strides forward in enabling the highest quality of financial planning.
INDIVIDUAL PERFORMANCE AWARD
ADVISER PERSONALITY OF THE YEAR
This award will recognise an individual who stands out for their contributions to the advice sector and will be decided by nominations from our readers.
This category is not available to enter.
OUTSTANDING CONTRIBUTION TO THE PROFESSION
This category rewards an individual who has gone above and beyond in their contribution to the profession.
This category is not available to enter.